Let’s take a look at how to build a custom URL with UTM parameters in MonsterInsights to better track marketing campaigns. How to Track Marketing Campaigns in Google Analytics Not interested in watching the video? Then check out our written tutorial on tracking marketing campaigns using UTM parameters. When your subscribers click on the link, Google Analytics can easily identify the campaign and track its performance. The highlighted part in the above URL is the UTM parameters. ?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale Here’s an example of a custom URL with UTM parameters: UTM parameters, also known as UTM codes are little snippets of text added to the end of your URL to help you better track your marketing campaigns.įor example, if you want to track the performance of your email marketing campaigns, you can build a custom URL and promote it in your emails. To solve this issue and track any marketing campaign, whether it is advertisements, guest posts, or social media campaigns, you can build a custom URL just for them with UTM parameters. Mobile apps: Analytics can’t identify the exact source of traffic if it originates from mobile social media apps.Organic search: Depending on browser issues, sometimes Google Analytics fails to identify the source of your organic search traffic.Offline documents: Traffic from your lead magnets such as PDF ebooks are wrongly categorized as direct traffic in Google Analytics.Email marketing: Google Analytics often fails to identify clicks from your email newsletters.
That makes it harder to optimize them and measure your success.īelow are some instances when Google Analytics can’t identify your campaigns. While Google Analytics can automatically identify the source and other parameters of most of your online marketing campaigns, at times it fails to identify your campaigns. MonsterInsights is the best WordPress Analytics plugin.
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